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QUESTIONS: What is involved in marketing strategy and why companies have to formulate one or various marketing strategies? What measures or metrics companies use to
QUESTIONS:
- What is involved in marketing strategy and why companies have to formulate one or various marketing strategies? What measures or metrics companies use to assess success when designing and implementing a marketing strategy?
- Summarize the main portfolios available. Do not only name them; describe them.
- Consider the Treacy and Wiersema strategies for market dominance. Which of them (operational excellence, product leadership, customer intimacy) do you think guides these companies: Delta Airlines, Chase Bank, Sprouts, Olive Garden, Leslie's, and PetSmart?
- If countries were brands, what metrics do you think these "brands" should monitor each country: Ukraine, Senegal, Canada, France, Panama, Mexico?
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