Question
Questions What techniques were used for message framing? What are fear appeals? What is the danger of fear appeals? From the case and elsewhere describe
Questions
What techniques were used for
message framing?
What are fear appeals?
What is the danger of fear appeals?
From the case and elsewhere describe the elements of the fear appeals giving some real world
examples.
Are positive appeals equally
effective? Why or why not?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
