Questions

1. When is "wait and see" a viable marketing stratgy?
2. When is there a first-mover advantage? When is there not? How will this affect your strategic thinking for the final assignment in this course?
3. How should US auto companies approach autonomous vehicles?

References

Suarez, F., & Lanzolla, G. (2005). The half-truth of first-mover advantage. Harvard Business Review, 83(4), 121-134.

Halaburda, H., & Oberholzer-Gee, F. (2014). The limits of scale. Harvard Business Review, 92(4), 94-134.