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Why is it that measures are intriguing, but metrics are critical, from a business perspective? What is the primary role of metrics and measures in

Why is it that measures are intriguing, but metrics are critical, from a business perspective?

What is the primary role of metrics and measures in the organization?

To what extent do standards generate the desired results (e.g., if we use a quality standard such as ISO 9001, do we really get improved quality)?

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1 A metric is a quantifiable measure used to track and evaluate the status of a particular process A metric can be derived from one or more measures whereas a measure is a fundamental or unitspecific ... blur-text-image

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