QUESTIONS You are required to observe 4 shops that sell similar products in two different malls (2 shops in one mall), and complete; 1. Shops/ business description (Shops / business name, products, location, status and etc) 2. Observe the marketing style / strategy for each shop, focus on the 4Ps Marketing Mix; Promotion, Price, Place and Products. Explain in details in your reports 3. Explain the differences in marketing style / strategy between all the shops 4. Explain how effective and efficient the staff and system in their customer service activities. 5. Give the SWOT analysis for each shop / business. 6. Propose new marketing strategy for each shop to help them improve their sales and marketing activities