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QUESTIONS 1. Is it a good idea to shift the Henkel organization from a more product- to a more customer-centric approach? 2. What are the

QUESTIONS

1. Is it a good idea to shift the Henkel organization from a more product- to a more customer-centric approach?

2. What are the challenges of being a customer-driven multinational that serves both B2B and B2C customers?

3. How can Henkel intensify the B2B relation with its key global customers?

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