Question
Quote a case study from history where lack of communication led to a major loss (it can be a company, a deal, or a person
Quote a case study from history where lack of communication led to a major loss (it can be a company, a deal, or a person who suffered because of miscommunication).
Your Case should include:
Details from history
Solutions
Why you think this case is important?
Other key information that is relevant to the communication
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
