Question
qus 1 : Define Affiliate marketing. for 4 marks qus 2 : Determine the role of headline as a part of copy in the social
qus 1 : Define Affiliate marketing. for 4 marks
qus 2 : Determine the role of headline as a part of copy in the social media advertising context. (Apply) for 5 marks
qus 3 : "The digital environment is in a permanent state of volatility that no strategy can ever achieve its objectives"- Justify. (Evaluate) for 6 marks
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
