qus 1

qus 2

qus 3

Marketing Identify three (3) approaches/tactics which are considered unethical B2B Marketing practices. Provide one example of a company which has been found guilty of breaching Ethical B2B Marketing practices. HEB i AX X 92-9E 66 x Marketing List the three ways in which marketing provides value to a business. Note, if a student provides more than three ways only the first three will be considered for the grading of this question. Marketing Whereas ethics require that you only do no harm, the concept of social responsibility requires that you must actively seek to improve the lot of others. Today, people are demanding businesses take a proactive stance in terms of social responsibility, and they are being held to ever higher standards of conduct. Reflecting on the above statement in the context of Volkswagen, were the actions of Senior Management and Executives a breach of business ethics, social responsibility or both. Explain. Be sure to specify (provide a context)) the actions of Senior Management. Your answer is not to exceed 50 words. HB i A X X 2-E 66 x