Qus1) 1.1. What is a digital strategy? What are the key features and objectives of a robust digital strategy? 1.2. Explain the key features of the following organisational policies and procedures related to digital strategy. a) Digital marketing policy and procedures b) Online security policy and procedures c) Digital customer interaction policy and procedures

2. Explain the following digital strategy review methodologies. a) Competitive analysis b) Audit and Review of current digital marketing strategy

Qus3) 3.1. Explain the key features, methodology and criteria for the development of review plans. 3.2. What are the three (3) stages of digital innovation a business should be assessed on when conducting a review or audit of digital strategy?

4. Explain the following sources of relevant digital strategy information required for conducting an audit on business digital readiness. a) Online presence b) Digital marketing c) Customer interaction d) Technology and efficiency

5. Explain the methods of analysing review information related to digital strategy according to the review plan.

Qus6)

6.1. Explain the format of the digital strategy review report. 6.2. Explain the content that you would include in a digital strategy review report to discuss the outcomes, findings and recommendations of digital strategy review conducted.

7. Discuss four (4) common recommendations for actions to improve digital strategy.

8. Explain the following methods of distribution of the final review report. a) Stakeholder meetings b) E-mail c) Online presentations