${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_r\text{e}\text{f}\text{e}\text{r}\text{s}to\text{f}\text{a}\text{c}\text{t}\text{o}\text{r}\text{s}\text{t}\text{h}\text{a}\text{t}\text{d}\text{i}\text{s}\text{t}\text{o}\text{r}\text{t}\text{m}\text{e}\text{s}\text{s}\text{a}\text{g}\text{e}\text{c}\text{l}\text{a}\text{r}\text{i}\text{t}\text{y}\text{.}}$

Noise

Information overload

Encoding

Reputation management

Decoding