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R . H . Kurt & Son, Inc., distributes fishing rods, reels, and tackle to sporting equipment retailers and many large discount stores. Customers at

R.H. Kurt & Son, Inc., distributes fishing rods, reels, and tackle to sporting equipment retailers and many large discount stores. Customers at retail stores want only one rod or one reel. They do not want to buy in the quantities the manufacturers need to sell. Which discrepancy can be overcome by the marketing channels?
Question 37Answer
a.
discrepancy of quantity
b.
spatial discrepancy
c.
discrepancy of assortment
d.
discrepancy of facilitation

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