Racing bicycle manufacturer JVM sources from steel, aluminum, or carbon fiber suppliers, tire makers, saddle makers, and other vendors to make their products for their customers. JVM has a high profile in the racing world, and some of its bikes have been used in famous races, but it is a relative newcomer to the industry. Which of the following would be the most effective method for JVM to build strong relationships with their business partners?

JVM should implement an affinity program that would reward their vendors and solicit their involvement in future projects. JVM should create alliances with the vendors and their representatives in an effort to build relationships with their partners in the industry.

JVM should propose a comarketing deal for the vendors to collaborate on a marketing campaign that would benefit the network.

JVM should suggest a cobranding arrangement in which the vendors team up to create products that will open up new channels of resources.