Question
RACV have developed two potential social media campaigns to improve attitudes toward the RACV brand: the first focuses on exclusive member benefits, the second focuses
RACV have developed two potential social media campaigns to improve attitudes toward the RACV brand: the first focuses on exclusive member benefits, the second focuses on the sense of community among RACV members. Due to time and budget constraints, only one social media campaign can be implemented, so the client would like to conduct an experiment to address the following research objective: to determine which social media campaign will be most effective at improving young Victorians' attitude toward the RACV brand. You are required to: (a) Explain to the client the advantages and disadvantages of using a causal research design to address this research objective. (b) Recommend and describe a specific experimental design to select the most effective social media campaign. In your answer, outline the independent, dependent, and possible extraneous variables involved, as well as the recommended experimental setting. (c) Justify your recommended experimental design and experimental setting by comparing and contrasting your recommendations to alternative experimental designs/settings.
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