Radiant Industries Ltd. wants to operate in the national and international markets. It appoints

Mr. Gupta and Mr. Anand to guide on how best it can design its organization structure. It puts

forth the following propositions to Mr. Gupta and Mr. Anand.

a. Competition is getting intense both in national and international markets and we want to

maintain our competitiveness in the concerned markets.

b. We want to increase efficiency at tactical and operating levels.

c. We want to diversify into as many geographical locations as possible.

d. We want to maintain quality control on our products.

e. We want our workers to specialize in their respective areas of operations.

Questions-

1. What kind of organization structure do you think Mr. Gupta and Mr. Anand will design

for the company? State its relative merits and limitations.

2. Do you suggest any change in the organization structure if the company wants to operate

only at the national level where competition is not intense?