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Radisson Hotel is trying to reinforce its brand positioning in the existing market. The recent market situation has made its offering comparable and consumers look
Radisson Hotel is trying to reinforce its brand positioning in the existing market. The recent market situation has made its offering comparable and consumers look for more competitive offerings. Thus, the hotel is trying to target its customers based on their passion and interest as successful, sophisticated, selfesteem for staying in the luxury hotel. What kind of segmentation strategies is followed here? pointGeographic segmentationPsychographic AchieversGender, occupationPsychographic Innovators
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