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Rage , a leading motor vehicle manufacturer, introduces a new superbike model. It invites proposals from independent dealers who are willing to set up exclusive
Rage a leading motor vehicle manufacturer, introduces a new superbike model. It invites proposals from independent dealers who are willing to set up exclusive showrooms that only sell Rage's superbikes. Chosen dealers will sell and service the superbikes, and Rage will oversee national advertising. This is most likely an example of an
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Part
A
horizontal manufacturing marketing system
B
administered VMS
C
manufacturersponsored retailer franchise system
D
direct marketing system
E
manufacturersponsored wholesaler franchise system
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