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Rail Europe wanted to bring back wine cooler cocktails on trains and conducted a 1 3 - question survey of how likely consumers were to
Rail Europe wanted to bring back wine cooler cocktails on trains and
conducted a question survey of how likely consumers were to drink these in a number of situations on a ?to ?scale ?The following factor loading matrix and eigenvalues were obtained. Eigenvalues
e
?
If you assume that this data is from a pilot test, which of the questions if any might be dropped from the final questionnair. Justify your answer.
Assume the factors are:
Factor : Social Situations
Factor : Outside Activities
Factor : meals
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