Raja, the CEO of Perfect Paper Products, Inc., wants to perform an assessment of the company and research ways to improve profitability. First, Raja

determines that while Perfect Paper Products has skilled, dedicated workers and ample space in their production facility, the company's manufacturing

equipment is inefficient and prone to breaking down. What is another step Raj might take if his focus is on the first two letters of a SWOT analysis?

Multiple Choice

He could assess Perfect Paper Products' procedures in light of efficiency and manufacturing costs.

He could research and compare product quality between Perfect Paper Products and Ace Paper.

He could research environmental trends that might impact paper production and respond to them.

He could compare Perfect Paper Products' marketing efforts to those of its competitor, Ace Paper.