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Ralph corporation is a global leader in design, marketing and distribution of luxury products in five categories; apparel, footwear and accessories, home, fragrances and hospitality.
Ralph corporation is a global leader in design, marketing and distribution of luxury products in five categories; apparel, footwear and accessories, home, fragrances and hospitality. in 2016 the company appointed a new chief executive Stefen. Stefen first's task? cut cost in inventory and warehouse management. That meant a refocus on the brand's best selling labels, cutting its different layers of management and closing stores. Profits plummeted 50% in two years to follow. The brand had an inventory of lead time of 15 months which kicked up several issues. firstly the company could not be responsible when it came to being reactive with trends, secondly holding on to much excess stock was expensive. Thirdly Ralph corporation grew by 26% over 3 years, but sales only grew by 7%. The company ended up selling lots of stock at discount. 1. Explain 5 inventory management challenges from the case study 2. What integrations are needed to solve the challenges listed in above
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