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Rana Plc. is a small business that produces luxury hand watches. The company has total fixed costs of $900,000 per month and variable cost per
Rana Plc. is a small business that produces luxury hand watches. The company has total fixed costs of $900,000 per month and variable cost per unit is $70. The company has estimated monthly sales demand for watches, at a range of possible selling prices, as follows:
Selling price ($) | Units sold |
200 | 7,500 |
260 | 6,500 |
320 | 5,750 |
380 | 4,750 |
420 | 3,900 |
460 | 3,200 |
Required: Advice Rana PLC on the profit maximizing selling price for the pens.
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