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Rana Plc. is a small business that produces luxury hand watches. The company has total fixed costs of $900,000 per month and variable cost per

Rana Plc. is a small business that produces luxury hand watches. The company has total fixed costs of $900,000 per month and variable cost per unit is $70. The company has estimated monthly sales demand for watches, at a range of possible selling prices, as follows:

Selling price ($)

Units sold

200

7,500

260

6,500

320

5,750

380

4,750

420

3,900

460

3,200

Required: Advice Rana PLC on the profit maximizing selling price for the pens.

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