rand name can add value to a product beyond its physical and functional characteristics. This activity is important because marketers often need to make very gh decisions regarding the basic positioning of the brand. The goal of this activity is for you to distinguish between the various branding strategies marketers

tch each example to the appropriate branding strategy.

Prada$-$designed LG cell phone

$2$

Colgate toothbrushes

$3$

KFC and Taco Bell

KFC and Taco Bell

$4$

Famous Amos

$5$

Kellogg's cereals

Match each of the options above to the items below.

Individual brands benefit from the overall brand awareness associated with the family name.

Individual brand names are used to market a firm's products individually.

A brand extension is the use of the same brand name in a different product line. It is an increase in the product mix's breadth.

Co$-$branding is the practice of marketing two or more brands together, on the same package, promotion, or store.

Licensed brands are those for which there is a contractual aqreement between firms wherebv one firm allows another to use its brand