Raneem saw an ad in one of the magazines that she subscribes to for Mobile Klean, which is a product that can be used to clean surfaces within the home and can be carried in a purse or pocket. Since Raneem worries about germs on her mobile phone, she was drawn to the ad. What step of the AIDA model is described in this example?

a. Interest b. Attention C. Action D. Desire

2. In order to transmit a message, a channel is requireda voice, radio, newspaper, computer, smartphone, or social media platform.

a. True or b. False