Raner. Harris and Chan is a consulting firm specializing in information systems for medical and dental clinics. The firm has two offices - one in Chicago and one in Minneapolis. It classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given below: Assume Minneapolis's sales by major market are: The company is planning a $5,600 advertising campaign next month in either the Medical or Dental market. Marketing studies indicat this campaign would increase Medical market sales by $44,800 or Dental market sales by $39,200. Required: 1. How much would the company's profits increase (decrease) if it advertised in the Medical market? 2. How much would the company's profits increase (decrease) if it advertised in the Dental market? 3. Should the company advertise in the Medical or Dental market? Complete this question by entering your answers in the tabs below. How much would the company's profits increase (decrease) if it advertised in the Medical market? Required information [The following information applies to the questions displayed below.] Raner, Harris and Chan is a consulting firm specializing in information systems for medical and dental clinics. The firm has two offices - one in Chicago and one in Minneapolis. It classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given below: Assume sales in Chicago increase by $56,000 next year and sales in Minneapolis and all fixed costs remain unchanged. Prepare a new segmented income statement for the company. ote: Round your intermediate calculations and percentage answers to 1 decimal place (i.e. 0.1234 should be entered as 12.3 and ther answers to the nearest whole dollar.) Required information [The following information applies to the questions displayed below.] Raner, Harris and Chan is a consulting firm specializing in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. It classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given below: quired: 3. Compute the companywide break-even point in dollar sales. . Compute the break-even point for the Chicago office and for the Minneapolis office. . Is the companywide break-even point greater than, less than, or equal to the sum of the Chicago and Minneapolis break-even ints? Required information [The following information applies to the questions displayed below] Raner, Harris and Chan is a consulting firm specializing in information systems for medical and dental clinics. The firm has two offices - one in Chicago and one in Minneapolis. It classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given below: How much would the company's net operating income increase if Minneapolis increased its sales by $84,000 per year? Assume no hange in cost behavior patterns. 3. Assume sales in Chicago increase by $56,000 next year and sales in Minneapolis and all fixed costs remain unchanged. a. Prepare a new segmented income statement for the company. Note: Round your intermediate calculations and percentage answers to 1 decimal place (i.e. 0.1234 should be entered as 12.3 an other answers to the nearest whole dollar.)
