Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm Complete this question by entering your answers in the tabs below. has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Complete this question by entering your answers in the tabs below. Assume that Minneapolis' sales by major market are: How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? The company would like to initlate an Intensive adverusing campaign in one of the two market segments during the next month. The campaign would cost $5.600. Marketing studies indicate that such a campaign would increase sales in the Medical market by $44.800 campaign would cost $5,600. Marketing studies in or increase sales in the Dental market by $39,200. Required: 1. How much would the company's profits increase (decrease) If it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? Complete this question by entering your answers in the tabs below. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market