Assume that Minneapolis' sales by major market are as follows: | | | Market | | Minneapolis | Medical | Dental | Sales | $480,000 | 100% | $320,000 | 100% | $160,000 | 100% | Variable expenses | 288,000 | 60% | 208,000 | 65% | 80,000 | 50% | Contribution margin | 192,000 | 40% | 112,000 | 35% | 80,000 | 50% | Traceable fixed expenses | 57,600 | 12% | 16,000 | 5% | 41,600 | 26% | Market segment margin | 134,400 | 28% | $96,000 | 30% | $38,400 | 24% | Common fixed expenses not traceable to markets | 14,400 | 3% | | | | | Office segment margin | $120,000 | 25% | | | | |
| The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $6,400. Marketing studies indicate that such a campaign would increase sales in the Medical market by $56,000 or increase sales in the Dental market by $48,000. |
Required: | Determine the increase in net operating income in each market if the advertising campaign were to be initiated in that market. (Omit the "$" sign in your response.) | **Can somebody please answer and show how the answer was gotten so I can go back and figure out where I went wrong, that would be great! |