Rapid change and unparalleled opportunity are the current hallmarks of the healthcare industry. The future of healthcare will be shaped by how we respond to and anticipate the challenges and trends in advancement. As healthcare managers, we must make sure each path leads back to patients. The most appropriate way to protect and consider the healthcare consumer is to identify the potential benefits and the potential challenges of each emerging trend and innovation. In at least a 400-word paper write to the Corporate executives of how as a health services manager you would keep informed of health trends and how as a manager you might manage emerging challenges in your clinic. Consider the current trends in healthcare and identify one trend that you as a healthcare manager might be impacted by in the outpatient setting. Describe to the Corporate executives how this trend might affect your clinic and how you as the manager would respond to the trend. Use at least one scholarly reference in your paper to support your ideas. Consider one of the following trends: Incentive Program