Rapid Repair - Mobile Windshield Repair Iohn Thorne, a recent graduate from the Marketing program at Wount Royal University says he noticed how many chipped Alberta windshields there were ard decided to start a mobie windshield repair business - Rapid Repair, located in the Costco parking lot in 5W Calfary. The mobile unit will repair a crack in the windshield while you wait, usually in under orie hour, by filling the crack with an epoxy. John's main competition: windshield replacement services, where the entire pane of glass is removed and replaced, are cheaper in Alberta than most provinces, driven down by supply and demand. Some factors that make Caleary a strong market for windshield repair are the weather changes, and the smal gravel pebbles that are used to clear snow and ice. These small gravel pebbles coated with toad salt for when temperatures are above . 5C, and sand/gravel, to give traction, are ealled "plekle". Last winter, Cateafy ured almost 100,000 tonnes of pickle - double the average winter - according to Carissa Yestic. a spokeswoman with Calgary's transportation department. While seme drivers blame the plchle on the suddea cracks they get on freeways. Thorne believes it's not the culprit. "1 thirk a lot of it's construction debris, and this province is booming," he speculates, saying that larger gravel - from riverbeds or landicape trucks - is a lot more likely to cause damage than the city's tiny bits of piekle. The solution For Thorne, windshield repair has litte to do with esthetics. "The goal is to restore the strength and integrity, it's not for the visual part of it," he says. Windihlelds generally consist of a plastic faminate sandwiched between two layers of glass. When there's a crack, an air pocket is created between the outer elass and the laminate. Temperature changes make the air expand and contract. leading to sudden dramatic cracks, especially when a car's heater runs in-30 C weather. With windihields welghing 11.5 kilograms, Thorne says cracked windoen affect a vehicle's crash integrity. "it's important to repair and keep the originat windshield, "he says, because newer vehicles are increasingly buit to rely on the windsheld to secure the vehicle's frame during crashes. According to Stats Canada, total vehicle regihtrations in 2021 in Aberta, has increased steadily since 2017 to 5,590,781, up almost 5 in that time, and reaching the 3 it lareest number of registrations in Canada, after Ontario and Quebec. In Canada, there are severallaws that cover windsheld condition if Vou have a cracked or damazed windshield, bw enforcement can ibse a ticket or if the damage is eatensve, order the removal of a vehicle from the rosd as the darnage can impair and cause a distraction for the driver. The regilations cover drwer visiblity in Aberta and Quebec, druers can be beketed for a windihield that has a "cratk or blemish more than 17 mm in diameter in the area swept by the winen " Use this case study for the following 5 questions (which includes this question below): case study 1 docx 1. ENVIRONMENTAL SCANNING (14 marks total) 4. Assist the company to do some onvironmentat scanning fo defermine if this is a good idea Using the CRESTD method: List the Categoties, Identify a trend from each category and describe how each trend could be an opportunify, threat of neutral to the idea from the case, Use point form in your response. (12 MARKS TOTAL) Category(3 marks) Trend (6 marks ) Opport/hreat/Neutral(3 marks) (b) Provide two strengths and fwo weaknesses you 500 with this idea. (2 MARKS) Strengths Weaknesses Rapid Repair - Mobile Windshield Repair Iohn Thorne, a recent graduate from the Marketing program at Wount Royal University says he noticed how many chipped Alberta windshields there were ard decided to start a mobie windshield repair business - Rapid Repair, located in the Costco parking lot in 5W Calfary. The mobile unit will repair a crack in the windshield while you wait, usually in under orie hour, by filling the crack with an epoxy. John's main competition: windshield replacement services, where the entire pane of glass is removed and replaced, are cheaper in Alberta than most provinces, driven down by supply and demand. Some factors that make Caleary a strong market for windshield repair are the weather changes, and the smal gravel pebbles that are used to clear snow and ice. These small gravel pebbles coated with toad salt for when temperatures are above . 5C, and sand/gravel, to give traction, are ealled "plekle". Last winter, Cateafy ured almost 100,000 tonnes of pickle - double the average winter - according to Carissa Yestic. a spokeswoman with Calgary's transportation department. While seme drivers blame the plchle on the suddea cracks they get on freeways. Thorne believes it's not the culprit. "1 thirk a lot of it's construction debris, and this province is booming," he speculates, saying that larger gravel - from riverbeds or landicape trucks - is a lot more likely to cause damage than the city's tiny bits of piekle. The solution For Thorne, windshield repair has litte to do with esthetics. "The goal is to restore the strength and integrity, it's not for the visual part of it," he says. Windihlelds generally consist of a plastic faminate sandwiched between two layers of glass. When there's a crack, an air pocket is created between the outer elass and the laminate. Temperature changes make the air expand and contract. leading to sudden dramatic cracks, especially when a car's heater runs in-30 C weather. With windihields welghing 11.5 kilograms, Thorne says cracked windoen affect a vehicle's crash integrity. "it's important to repair and keep the originat windshield, "he says, because newer vehicles are increasingly buit to rely on the windsheld to secure the vehicle's frame during crashes. According to Stats Canada, total vehicle regihtrations in 2021 in Aberta, has increased steadily since 2017 to 5,590,781, up almost 5 in that time, and reaching the 3 it lareest number of registrations in Canada, after Ontario and Quebec. In Canada, there are severallaws that cover windsheld condition if Vou have a cracked or damazed windshield, bw enforcement can ibse a ticket or if the damage is eatensve, order the removal of a vehicle from the rosd as the darnage can impair and cause a distraction for the driver. The regilations cover drwer visiblity in Aberta and Quebec, druers can be beketed for a windihield that has a "cratk or blemish more than 17 mm in diameter in the area swept by the winen " Use this case study for the following 5 questions (which includes this question below): case study 1 docx 1. ENVIRONMENTAL SCANNING (14 marks total) 4. Assist the company to do some onvironmentat scanning fo defermine if this is a good idea Using the CRESTD method: List the Categoties, Identify a trend from each category and describe how each trend could be an opportunify, threat of neutral to the idea from the case, Use point form in your response. (12 MARKS TOTAL) Category(3 marks) Trend (6 marks ) Opport/hreat/Neutral(3 marks) (b) Provide two strengths and fwo weaknesses you 500 with this idea. (2 MARKS) Strengths Weaknesses