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Rate the following four new products described in the case Four Products: Predicting diffusion on a 1 (Excellent) -5 (Poor) Scale on each of

 Rate the following four new products described in the case "Four Products: Predicting diffusion" on a 1 (Excellent) -5 (Poor) Scale on each of the following 5 characteristics described in your reading: Note on Innovation Diffusion: Rogers' Five Factors. Justify each of your ratings briefly (short phrases is fine).

 

Robot Suitcase

 

Purified RemainsThe Embr Wave

Slice of

Sauce

 

Relative advantage3 (Relative to Cost-benefit)   

Compatibility

 

1(Excellent) It is compatible with existing concepts, habits, and travel experiences   

Complexity

 

1 (Excellent) Likely to be adopted because it is less complex to use   

'Trialability'

 

1 (Excellent) likely to increase the chance of adoption with practical trialability   

'Observability'

 

1 (Excellent) a Greater level of acceptance as it gains visibility for travelers.   

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