6. Sponsoring individuals can be risky. Identify two sports figures that you would consider low risk. What makes them low risk, and what brands do they endorse? Identify two athletes that you would consider high risk. What makes them a high risk, and what brands do they endorse or did they endorse? For a company, which can provide the highest impact in terms of brand image and sales revenue, a low-risk individual or a high-risk one? Why?