7. For each of the following brands, discuss the three types of marketing opportunities (branding campaign, on-site

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7. For each of the following brands, discuss the three types of marketing opportunities

(branding campaign, on-site marketing, and cross-marketing) as they would relate to sponsoring a WNBA team. Which brands are a good fit with a WNBA team, and which are not? Why?

a. Pepsi-Cola

b. Taco Bell

c. Enterprise Rent-a-Car

d. Home Depot

e. UPS

f. CoverGirl

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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