7. For each of the following brands, discuss the three types of marketing opportunities (branding campaign, on-site
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7. For each of the following brands, discuss the three types of marketing opportunities
(branding campaign, on-site marketing, and cross-marketing) as they would relate to sponsoring a WNBA team. Which brands are a good fit with a WNBA team, and which are not? Why?
a. Pepsi-Cola
b. Taco Bell
c. Enterprise Rent-a-Car
d. Home Depot
e. UPS
f. CoverGirl
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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