8. Suppose a quick-service restaurant, such as Wendy’s, obtained a sponsorship with a minor league hockey team in your area. With the sponsorship, Wendy’s receives the following assets. Describe two to three activation strategies for each asset that Wendy’s could use to maximize its sponsorship.

a. Signage in the hockey arena

b. Concession rights (not exclusivity, there are two other food vendors)

c. Sponsor at two different autograph-signing events at the mall

d. VIP party at the hockey arena to include meeting the players and tour of locker rooms and other facilities

e. Pool of ten tickets for front-row exclusive seats for ten games