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Rates & Availability 2,347,892 Review Itinerary 367,495 Guest Info 103,471 Confirmation 72,498 Revenue: $23,464,220 Room Nights: 143,285 Calculate the following: 1. The conversion rate 2.
Rates & Availability 2,347,892 Review Itinerary 367,495 Guest Info 103,471 Confirmation 72,498 Revenue: $23,464,220 Room Nights: 143,285 Calculate the following: 1. The conversion rate 2. Each micro-conversion rate (the conversion rate from one step to the next) 3. The average number of nights per booking 4. The average revenue per booking 5. The average revenue per night 6. You believe that if you offered a 10% discount on all bookings, the conversion rate would increase to 3.5%. Would this increase or decrease revenue and what would be revenue
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