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Rates of Return Enter MS Toshiba Toshiba 14% 14% Docision Enteror $249 Don't Enter Rates of Return Don't Enter MS Toshiba Microsoft 25%% (MS) Docision:
Rates of Return Enter MS Toshiba Toshiba 14% 14% Docision Enteror $249 Don't Enter Rates of Return Don't Enter MS Toshiba Microsoft 25%% (MS) Docision: Charge High Price Rates of Return or Low Price Enter MS Toshiba $99 Toshiba 321 32 Decision Enteror Don't Enter Rates of Return Don't Enter MS Toshiba Refer to the Figure above. Use the decision tree to determine whether Microsoft should deter Toshiba from entering the market for electronic book readers (e-readers). Assume that each firm must earn a 20% return on investment to break even. Explain Microsoft's decision process. Defend your
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