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Rather than assuming that strategic options are bounded by the current environment, firms adopting a ( n ) _ _ _ _ _ _ _
Rather than assuming that strategic options are bounded by the current environment, firms adopting an to the marketing environment develop strategies to change the environment. nocompromise approach proactive stance relativist approach reactive stance environmental stance
Rather than assuming that strategic options are bounded by the current environment, firms adopting an to the marketing environment develop strategies to change the environment.
nocompromise approach
proactive stance
relativist approach
reactive stance
environmental stance
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Contemporary Project Management
Authors: Timothy Kloppenborg
3rd edition
1285433351, 978-1285433356
