. Rather than studying individual customer data, First Bell Bank is interested in analyzing groups of customers....
Question:
. Rather than studying individual customer data, First Bell Bank is interested in analyzing groups of customers. Members of a group should be similar and markedly different from other customer groups. Which of the following Customer Relationship Management (CRM) activities should be used to prepare First Bell Bank's customer data for analysis: A. Regression C. Clustering B. Estimation D. Prediction 17. When financial institutions follow government regulations pertaining to the industry, the institutions are A. being independent. C. in compliance. B. being ethical. D. in mediation. 18. By deciding to buy or not to buy, consumers control what goods and services will be produced and at what price through their A. capital investment. C. limited wants. B. gross income. D. economic votes. 19. What does utility reveal about consumers? A. Preferences C. Background B. Income D. Influences 20. The market price is the actual price that prevails in a market A. at the beginning of each quarter. C. on the first of each month. B. at any particular moment. D. at the beginning of the fiscal year. 21. Businesses that contribute money to local educational, cultural, and training programs are showing social responsibility to their A. customers. C. communities. B. employees. D. stockholders. 22. Which of the following demonstrates the interrelationship among primary business activities: A. A new product is introduced, so business advertisements must adjust in response. B. A business changes its goals, so its strategies and tactics change, too. C. One business activity changes, so the others must adjust in response. D. A business manager becomes vice president, so his/her department must adjust to the change. 23. A higher standard of living is achieved in a country when productivity A. and population increase at a similar rate. C. increases at a rate faster than population. B. remains the same and population increases. D. decreases and population remains the same. Which of the following personal traits would be affected by your physical health: A. Self-confidence C. Gender B. Cultural background D. Ethnic heritage 25. One reason why ethics is often a consideration when providing information is because of the issue of A. respect. C. safety. B. privacy. D. diversity. 26. Why do many businesses develop programs and activities to help reduce employee stress? A. To exhibit empathy C. To eliminate conflict B. To encourage creativity D. To maintain productivity 27. A credit plan that requires a signed contract, a down payment, and the balance to be paid over a specific period of time is called __________ credit. A. revolving C. open B. installment D. regular 28. The amount of interest you earn in a typical savings account is about A. 11 percent. C. one percent. B. 10 percent. D. 15 percent. 29. If you are 17 right now, what is the best age to begin investing? A. 27 C. 17 B. 32 D. 25 30. How do finance companies commonly raise capital? A. Investing deposits from savers B. Investing funds from premium payments C. Issuing notes, bonds, and other obligations D. Establishing mutual funds and investment banks 31. Mortgages and government bonds are examples of A. debt instruments. C. unrated investments. B. equity products. D. interest-free services. 32. Debt markets buy and sell ___________, and equity markets buy and sell _________. A. corporate stock, certificates of deposit C. grain, gold B. government bonds, corporate stock D. gold, government bonds 33. A primary factor that has led to the consolidation of financial firms is the desire A. for fewer products. C. to lower costs. B. for fewer assets. D. to lower risks. 34. The Money for You Bank recently merged with the Keeping You Safe Insurance Company. The merger is an example of __________ in the finance industry. A. consolidation C. tactical planning B. convergence D. licensing 35. Falling interest rates typically cause A. stock prices to increase. C. a stock market to crash. B. stock prices to decrease. D. no change in stock prices.