Ratio analysis is important for a company to keep a close eye on what is happening within their organization. It can bring to attention any weaknesses or strengths that may be evolving. It is important when there is a red flag of weakness that it is investigated to determine what must be repaired to bring it back to the positive.

The information used in ratio analysis comes from the financial statements, and if that information is not true to what is really happening, this will result in erroneous ratios being analyzed. When performing a company analysis, you have to assume that the given information is true and correct. If it is not, this could affect the company's bottom line.

Discuss at least three limitations of ratio analysis.