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Rational advertising appeals are common sense reasons for buying a product, such as low maintenance or long term savings. Emotional reasons include love, self-esteem, peer
Rational advertising appeals are common sense reasons for buying a product, such as low maintenance or long term savings. Emotional reasons include love, self-esteem, peer group acceptance, fear, and self-fulfillment. Think of an organization for which an emotional advertising appeal would be most effective, and think of one for which a rational appeal would be best.
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