Rationale: This Marketing Plan assignment $($very brief compared to the real thing$).$ This assignment is also intended to show you have met the

competencies for this course Remember the $$marketing mix$$ product, price, distribution, and promotion $-$ you'll get to apply it below

$.$ Make sure that you type the number of each question below $$ along with your answer to each of the questions $($or you may not get credit for

your answer. Reminder $-$ a concise "bulleted list" of your major points is very much preferred on most assignments $($a great skill in business$)!$

Grading: Make sure you've answered all questions. As you address the sections below, check the item $($left column$)$ off your list. Please try and

keep your submission to $3$ pages max

Check Task Points

$1.$

Please give the name of your business at the top of the document.

Grade points

$2.$

SWOT Analysis: Please include at least $2$ items for each of the four categories $($Strengths$,$

Weaknesses, Opportunities, & Threats$).$ Important! To get credit, each item should NOT be repeated

in another category!

$10$

$3.$

Product Line & Product Mix: Please choose the three $(3)$ major products $($they can be either goods,

services, or ideas$)$ that will bring you the most revenue $$ they are the core of your business. Then,

using a few concise bulleted main points, please describe:

$$ Your product lines $(?)$ and product mix.

$$ What are their most important features $-$ and WHY? How$/$why is this better than the

competition?

$$ Will you try to use a brand name $$WHY$/$not & what is it$?$

$$ What the value$/$utility of your product $($especially when compared with your competition$)?$

Please use official marketing terms$/$concepts from Chapter $11$ for this part!

$$ Identify at least one other term$/$concept from Chapter $12$ that applies to your product line

and product mix.

$20$

$4.$

Target Market & Market Trends: Again, please focus on your primary product$($s$)!$ Using a few concise

bulleted main points, please describe:

$$ Your target market $$ and most important $$segments$.$

$$ Market trends $-$ What trends are happening now within your industry $($that could affect your

marketing strategy$)?$

$$ What is the profile of your typical customer $$ wants, needs, age, gender, income, interests,

lifestyle, etc.? $($Please see the demographic examples in your textbook$)$

$$ Identify your customer$$s characteristics $($from this profile$)$ that match up with your product$$s

features $($see #$3$ above$).$ Think!

$$ Identify at least one other term$/$concept from Chapter $11$ that applies to your product line

and product mix.

$20$

$5$

Distribution & Promotion Strategies: What is your distribution strategy? And how will you promote

your products? Again, please focus on your primary products! Using a few concise bulleted main

points, please describe:

$$ YOUR $$Place$($Location$)$ Describe where your business will be located and the information

you used to make this decision.

$$ Where exactly are you in the distribution channel $$ and how will you distribute your

products?

$$ Which other $$channels$$ will YOU use $($e$.$g$.$ incoming$)?$

$$ What is YOUR promotion strategy & $$mix$($think of the $4$ingredients$$ mentioned in your

book $$ which are you planning to use & HOW$)?$ What are your goals here $$ and will your

strategy meet these goals? Give details here!

$$ In particular, what kinds of advertising will you use and WHY $?$ Again, please give a generous

amount of detail here! And please use official marketing terms$/$ concepts

$$ Compare your promotion strategy with that of your competitors.

$$ What is your $$edge$$ over your competition $$ and how will you convince your customers to

take a chance on your business?

$$ In doing all this, what kind of relationships will you develop with your customers $($Chapter

$11)$ to sustain your business?

$20$