Question
Raul is the marketing manager for a line of skin care products targeted to males between 16 and 35 who have active outdoor lifestyles. He
Raul is the marketing manager for a line of skin care products targeted to males between 16 and 35 who have active outdoor lifestyles. He has found through market research the the price elasticity for his most popular sunscreen, which is priced at $22.00 for a 6 oz. tube, is -1.20. Last year Raul sold 125,000 units of the sunscreen. Raul is considering a price reduction on the sunscreen to $18.00. His manager has asked Raul for a forecast of the units he should expect to sell at the reduced price. What forecast should Raul provide to his manager?
Group of answer choices
about 152,000 units
about 27,000 units
about 130,000 units
about 145.000 units
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Entrepreneurial Small Business
Authors: Jerome Katz, Richard Green
4th edition
78029422, 978-0077513009, 77513002, 978-0078029424
