Raymond Group is an Indian branded fabric and fashion retailer incorporated in 1925 It produces suiting fabric, with a capacity of producing 31 million meters of wool and wool blended fabrics. The group owns apparel brands like Raymond, Raymond Premium Apparel, Park Avenue, Park Avenue Woman, ColorPlus, and Parx. All the brands are retailed through The Raymond Shop' (TRS), with a network of over 700 retail shops spread across India and overseas, in over 200 cities Raymond Made to Measure is a unique service of premium clothing from the house of Raymond - The Complete Man This luxurious service allows the discerning customer to personalize their ensemble bringing together their own personal taste. Customers can take a pick of fabric and contemporize it with an extension of their choice. From suits to formal jackets and shirts to an entire outfit, customers can customize it to what suits their inner style. At the Raymond Made to Measure store, the fashion advisor understands the core needs of a customer to make a personalized style for his suit, trouser, shirt, or jacket. The consultant carefully observes and assists the customer on every aspect of style that will best suit him, such as choosing the night kind of lapel, the appropriate cuffs and collars, and so on. Once the decision on style has been established, the customer is given an assortment of fabric swatches and an array of styles to choose from A master tailor then takes precise measurements and gives the closest try-on. Once the measurements are recorded, the pinning is done according to the body to create the perfect silhouette of the suit Photographs of the customer are recorded from different angles in order to capture the details of his fit, posture, and walk. The store person then records the customer's measurements into a database that provides him the convenience of placing future orders from any Raymond Made to Measure store

design a suitable Social Media Marketing Strategy for Raymond to popularise its Made to Measure Service