Razan Alazzouni buys T-shirts in bulk ( large quantity), applies its own trendsetting silk-screen designs, and then sells the T-shirts to a number of retailers. Razan Alazzouni wants to be known for its trendsetting designs, and it wants every teenager to be seen in a distinctive Razan Alazzouni T- shirt. Razan Alazzouni presents the following data for its first two years of operations, 2017 and 2018. 2017 2018 1 Number of T-shirts purchased 225,500 257,000 2 Number of T-shirts discarded 20,500 24,000 3 Number of T-shirts sold 205,000 233,000 4 Average selling price SAR 32.00 SAR 33.00 5 Average cost per T-shirt SAR 17.00 SAR 15.00 Administrative capacity (number of 4,450 customers) 7 Administrative costs SAR 1,739,000 SAR 1,691,000 8 Administrative cost per customer SAR 370 SAR 380 4,700 Administrative costs depend on the number of customers Razan Alazzouni has created capacity to support, not on the actual number of customers served. Razan Alazzouni had 4,300 customers in 2017 and 4,200 customers in 2018. Required: 1. What is the generic strategy Razan Alazzouni can use? Explain briefly. The strategy Reason 2. Describe key measures you would include in Razan Alazzouni's balanced Scorecard and your reasons for doing so. Razan Alazzouni buys T-shirts in bulk ( large quantity), applies its own trendsetting silk-screen designs, and then sells the T-shirts to a number of retailers. Razan Alazzouni wants to be known for its trendsetting designs, and it wants every teenager to be seen in a distinctive Razan Alazzouni T- shirt. Razan Alazzouni presents the following data for its first two years of operations, 2017 and 2018. 2017 2018 1 Number of T-shirts purchased 225,500 257,000 2 Number of T-shirts discarded 20,500 24,000 3 Number of T-shirts sold 205,000 233,000 4 Average selling price SAR 32.00 SAR 33.00 5 Average cost per T-shirt SAR 17.00 SAR 15.00 Administrative capacity (number of 4,450 customers) 7 Administrative costs SAR 1,739,000 SAR 1,691,000 8 Administrative cost per customer SAR 370 SAR 380 4,700 Administrative costs depend on the number of customers Razan Alazzouni has created capacity to support, not on the actual number of customers served. Razan Alazzouni had 4,300 customers in 2017 and 4,200 customers in 2018. Required: 1. What is the generic strategy Razan Alazzouni can use? Explain briefly. The strategy Reason 2. Describe key measures you would include in Razan Alazzouni's balanced Scorecard and your reasons for doing so