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RC Willey, a multi - store furniture retailer, allows its marketers to employ a low - price tactic because - - based on high -

RC Willey, a multi-store furniture retailer, allows its marketers to employ a low-price tactic because--based on high-volume purchases, they pay $40 less per La-Z-Boy Rocker than does Robbie's Rockers, a small, independent specialty furniture and RC Willey's primary competitor for the same product. This is a case of ____________ and it is____________.
RC Willey, a multi-store furniture retailer, allows its marketers to employ a low-price tactic because--based on high-volume purchases, they pay $40 less per La-Z-Boy Rocker than does Robbie's Rockers, a small, independent specialty furniture and RC Willey's primary competitor for the same product. This is a case of ____________ and it is____________.
horizontal price discrimination; legal
vertical price discrimination; illegal
vertical price discrimination; legal
horizontal price discrimination; illegal
predatory pricing; illegal

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