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RC Willey, a multi - store furniture retailer, allows its marketers to employ a low - price tactic because - - based on high -
RC Willey, a multistore furniture retailer, allows its marketers to employ a lowprice tactic becausebased on highvolume purchases, they pay $ less per LaZBoy Rocker than does Robbie's Rockers, a small, independent specialty furniture and RC Willey's primary competitor for the same product. This is a case of and it is
RC Willey, a multistore furniture retailer, allows its marketers to employ a lowprice tactic becausebased on highvolume purchases, they pay $ less per LaZBoy Rocker than does Robbie's Rockers, a small, independent specialty furniture and RC Willey's primary competitor for the same product. This is a case of and it is
horizontal price discrimination; legal
vertical price discrimination; illegal
vertical price discrimination; legal
horizontal price discrimination; illegal
predatory pricing; illegal
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