RE: International Marketing Plan for Tim Hortons emerging into France

Situation Analysis

Briefly discuss company background including when the company was established? What is the core business activity of the company? Describe the company's products/services. What industry are you in and what are the major industry trends in Canada and overseas? What is your target market segment(s) in Canada? Who are the important customers? What are the company's operating revenues for the past three years? Here you also want to briefly mention your intended country/region outside North America where entry is planned for the company.

Competition

Describe the company's domestic market position. Is it a Market leader, or Market follower, etc.? Who are its main competitors? Are the major competitive products/services manufactured/generated locally or overseas? What is the company's and its competitor's respective market share? Does the company have a competitive advantage? Does the company have excess capacity for export (if relevant)?

Given the financial resources of the company, does it have the funds available to support an effective market entry/expansion programme overseas?