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Read a popular business press/website (Business, Week, Wall Street Journal, Crain's, Fortune, etc.) to identify a both a strategic action and a tactical action taken

Read a popular business press/website (Business, Week, Wall Street Journal, Crain's, Fortune, etc.) to identify a both a strategic action and a tactical action taken by a firm approximately two years ago. Next, conduct a search online to see how competitors responded to those actions. Explain in detail the actions and responses and link your findings to the main topics in the chapter.

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