read about McDonald's decision to create the brand McCaf. In this study, you will answer two questions. Why did McDonalds enter the market in light of the presence of major firms such as Starbucks and Dunkin' Donuts? Do you think this was a good economic decision? Please incorporate material from Chapter 8 (Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets in your response.

by providing supporting research.