Read and listen to all the above web links. Do further research online regarding the marketing strategies of Allegiant and Breeze. Write a 3-4 page paper with a side-by-side comparison of both airlines, focusing on marketing strategies, key marketing tools, and how their passenger demographics differ or are similar. THEN- based upon your research provide a few short paragraphs on your own personal concerns regarding their marketing strategies and how you might improve what each airline is doing today to increase market share and customer service, while at the same time, keeping costs lower than the other ULCC, LCC and Legacy carriers.