Read Carmex; Setting the Price of the Number One Lip Balm (in Kerin, R. A., & Hartley, S. W. (2020). Marketing: The Core, 8th Edition. Ch. 11, pp. 321-323) 1. Which of the four approaches to setting a price does Carmex use for its products? Should one approach be used exclusively? 2. What do you think is a reasonable mark-up for Carmex and its retailers? Why? 3. Conduct an online search of lip balm products and compare the price of a Carmex product with three similar products from competitors. How do you think competitors are setting their prices