Read case study at the end of Chapter 8 in your textbook, "Tesla Aims for the Mass Market." Answer the case study questions: What PESTEL factors supported Teslas success? Which factors posed challenges? How has Teslas strategic position changed since it was founded in 2003? What kind of responses would you expect from Teslas rivals in the automobile manufacturing industry to the Model 3s popularity?

Answers to be thoughtful and in depth. It is likely that you will need to review recent news articles on the company in order to answer some of the questions. Introduce information from this week's reading. Answers should be based on sound reason and management concepts rather than personal opinion.