ReadCase Three: The Carlson Company and Protecting Children in the Global Tourism Industryon page 462 of your textbook. Then, develop a Powerpoint slide deck with voiceover narration detailing your responses to the questions below. There are many lively, free templates on PowerPoint. Presentations should not be less than five minutes and should not exceed seven minutes.

The Carlson Company and Protecting Children in the Global Tourism Industry

Marilyn Carlson Nelson, in her seventh year as chief executive officer (CEO) of the Carlson Company, a global marketing, travel, and hospitality company, faced a major dilemma. In 2006, the company was considering a proposal to expand its luxury Regency accommodations and services to Costa Rica. The venture gave many indications of being strategically sound and highly profitable, and it would also provide a basis for future expansion throughout Latin America. However, during the feasibility study of a promising property located in Papagayo, a popular tourist destination along Costa Rica's northern coast, company executives learned that the surrounding area was notorious for child trafficking and prostitution. This was of particular concern to Carlson Nelson, because under her leadership Carlson had, in 2004, signed the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism (the Code). This global project brought together the travel and tourism industry and nongovernmental organizations to prevent sexual exploitation of children at tourist destinations. As part of its obligations under the Code, Carlson had adopted a corporate ethics policy

designed to eliminate any organizational association with sex trafficking. Carlson Nelson was confronted with the need to assess whether the proposed Regent resort could ensure compliance with the Code in an environment where sexual exploitation of children was often an integral part of doing business. Should Carlson Companies decide to abandon the

project, it would certainly lose a viable opportunity to become a major player in the highend Central American tourism market.

Questions:

1. Why did the Carlson Company sign the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism? Do you agree with the company's decision, and why or why not?
2. What are the advantages and disadvantages to the Carlson Company of developing the hotel complex in Costa Rica?
3. What stakeholders would be affected by a decision to develop the hotel complex in Costa Rica, and how would they be affected? What are their interests and sources of power in this situation?
4. Would developing the hotel complex in Costa Rica be ethical, or not? Why do you think so?
5. If the Carlson Company decides to proceed with the hotel development, what steps can it take to assure that the company remains in compliance with the code of conduct it has signed?

Please provide references for your research